Strategic Creative Lead

I work as a Strategic Creative Lead alongside founders and leadership teams in food, drink and lifestyle.

Are you at a moment where a creative rethink feels necessary, and you want it to be grounded, relevant and realistic?

After 30+ years photographing, directing and shaping work for brands large and small, my role now sits upstream of execution.

I’m often brought in early — when ideas are still forming, decisions feel loaded, or direction needs sense-checking — to help shape creative thinking and bring clarity before things are locked, teams are briefed, or significant investment is made.

This isn’t traditional consultancy, and it’s not about producing more content. It’s about helping businesses make better creative decisions, earlier — decisions that are grounded, relevant and realistic, and that stand up to the realities of food, brand and production.

Sometimes that looks like a short, well-timed conversation.
Sometimes it becomes an ongoing relationship.
It depends entirely on the moment.

If you’re at a point where a creative rethink feels necessary, and you want it to be thoughtful rather than reactive, I’m always happy to have a conversation.